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March 4, 2012 at 3:13pm
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Earbits: Marketing done right. →

Sent an email out (with a fun title) asking customers to install Earbits for Chrome. Interesting that weren’t trying to sell to the customer (by proffering the benefits of the extension) but instead asked because tehy wanted to get to the top of the Chrome Web Apps Store.

Apparently it worked. I have a feeling it had something to do with the playful tone in the email.

Hey Joey,

We need a favor. Seriously.

We’re already in the Chrome Store’s Most Popular Apps section. But we really want to move our way to the top. You can help.

Please install Earbits for Chrome (it takes 4.2 seconds).

This is just an excerpt.